Client review for work that ships as video
A motion studio adapted the review loop for timeline-based work, replacing timestamped email notes with in-context comments.
- Training
- Advisory
70%
Fewer revision notes
2 days
Average client turnaround
12
Active client accounts
The client
Studio Kestrel
- Industry
- Motion & film
- Engagement
- Training, Advisory
- Year
- 2023
“The notes got shorter because the context finally lived with the work.”
Creative director, Studio Kestrel
The challenge
Reviewing motion over email meant notes like 'around 0:14, the logo feels late.' Notes arrived in three formats, and nobody was ever sure which cut they referred to.
The approach
We trained the team to treat every cut as a versioned round with a single decision point. Clients comment in one thread, anchored to the exact cut they watched, and every approval names the version it covers.
- One shareable round per cut
- Comments anchored to the reviewed version
- Approval names the exact cut approved
- Internal-only drafts never leave the studio
The outcome
Revision notes fell by roughly 70% because there was no ambiguity about which cut they applied to. Clients now turn rounds around in two days.
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