Proofing rounds that print buyers could follow
A packaging studio gave print buyers a focused review view — cutting rounds and ending the final-final file hunt.
- Workflow design
3 → 1.6
Average proof rounds
50%
Fewer file re-uploads
1 link
Per proof round
The client
Harbor & Co
- Industry
- Packaging & print
- Engagement
- Workflow design
- Year
- 2023
“Buyers finally see one file and one question. Everything else got quieter.”
Art director, Harbor & Co
The challenge
Print proofs bounced between email attachments and a shared folder, with buyers commenting on whatever file was most convenient. Rounds multiplied and press dates slipped.
The approach
We rebuilt proofing as a single round object: one current version, one comment thread, one recorded decision. Buyers received a focused link with only the files relevant to their SKU.
- One current proof per SKU at any time
- Buyer view limited to their own products
- Sign-off recorded against the exact version
- Print-ready archive on approval
The outcome
Proof rounds dropped by nearly half, and the studio stopped re-uploading files nobody could find. Press dates held because approval was never in doubt.
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